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I’ve written Strategic Planning: As Simple as A, B, C to lift the curtain on strategic planning. Yes, strategic planning is a must for every entity, from the corner sandwich shop to Wall Street megabanks to the most bloated of government bureaucracies, but I’m here to tel you it is not rocket science— or science of any kind. In simplifying the strategic planning process, I have demystified and rendered understandable and accessible that which has all too often been made out to be unnecessarily complex. Understanding the planning process can be as simple as learning the alphabet. That’s right: As
Simple as A, B, C.

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